"With every piece of clothing, Ataria NYC creates a sense of pride in global culture"
"Emoji Express" was founded on April 14, 2014 by our CEO and President Chinasa Nwokocha in her dorm room at Villanova University. This brand emerged as t-shirt outlet but has long expanded into a full fledged apparel brand. The company launched with just one team member under Emoji Express, but has since expanded it's team to six members. A company, which once had a presence only in America, has extended its customer base and company culture to Europe, Canada, and Nigeria. For Ataria NYC, Production is divided into three areas. Mass production takes place in Queens, New York at Jina's design studio and in Nigeria under Jzo Design House. A portion of our products are also wholesaled by Big Fish Fashion House located in China. However, all designs are developed, sorted, and selected in house.
Ataria NYC is a fashion destination that offers every day clothing products predominately driven by the African culture and influenced by the American, Asian and European culture. Ataria NYC carefully offers unique styles suitable to our target market. Our brand heeds focus on creating an appreciation for global culture by bridging the gap between African, American, Asian and European clothing styles.
Ataria NYC offers a wide range of products for all occasions; from red carpet galas events to casual walks in the park. Our product offerings allow Ataria NYC to be your number one stop for everyday clothing products for everyday moments, events, and experiences. Our unique infusion of African culture and other cultures set us. Our customer focused business strategy make us the right choice to bring home to your closet.
Transparent relationships with our customers, suppliers and the public are of utmost importance to us. Our mission is to make sure that we extend respect and communication to all stakeholders at all times. Our long term goal is to eventually open our first brick and mortar location. Until then, we are leveraging the growing strength of online retail and marketing. When you shop with Ataria and get to know the brand, you fall in love with more than just our products... you fall in love with our story.